I just ran across a little tidbit in Bicycle Retailer yesterday about Shimano updating it’s pricing.

There are some interesting tidbits and takeaways here: 1) Stories that include price decreases don’t normally get much run, so it’s nice to see, 2) Because Shimano doesn’t discuss pricing strategy (because of litigation potential apparently…) it’s unclear why they reduced prices and how they went about it, and 3) Many retailers are stuck with more expensive goods they bought before Shimano announced the price cuts. Could it be exchange rate related or is it do to pricing pressures due to online discounters and trying to get their pricing chain in control? While it’s likely due to a mix of factors, I’m sure there will be continuing speculations.

We see price changes from an increase of 1 percent to a decrease of 40 percent,” said Wayne D. Gray, vice president of KHS, which distributes Shimano.

Have a read of the rest of the article for more information and let me know what you think Shimano is cooking up: Shimano Slashes Component Pricing

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– Ben